Learn what your customers are actually searching for You can’t optimize your website without knowing what your customers are searching for—that much is obvious. How do you figure this out? The best starting point is to use common sense. Imagine that you run a hotel in...
Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you're not speaking directly to your audience through social platforms like Facebook,...
As the dominant search engine, Google has a responsibility to provide timely resources and fight misinformation. Search Advocate Daniel Waisberg explains some of the company’s initiatives in this clip from Live with Search Engine Land. “I’ve been working almost...